As part of Weblogic I got to work with Istil38, I was involved in art direction and post production of this large scale ad, and small window ads, social media promos etc. Placed on Dawson Street in a 13ft window.
In 2022 Istil38 began selling in Ireland, Weblogic was able to kick off their campaign with this large ad in the city centre.
Challenge one on this project was working the size and position of the ad. Mockups were created to determine the best placement and size.
Challenge two was touch ups of the photography, to fit with Istil38's brand. Compositing and colour correction was needed to remove accessories. See below the full process from client direction to our final ad!
